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In today's healthcare landscape, the integration of precision medicine into life insurance marks a significant evolution. Nationwide has partnered with Kadance to offer eligible life insurance customers a first-of-its-kind Precision Health Management Program. The program is distributed exclusively through LIBRA Insurance Partners' brokerage general agencies. It connects policyholders to personalized, genomics-based health support that complements their coverage. But why is this such a critical moment for the life insurance industry? And how does it transform policyholders' perceptions about managing their health?
Bridging Insurance and Precision Medicine
Traditionally, life insurance has primarily focused on risk management and financial protection. However, as healthcare costs rise and individuals look for more personalized ways to manage their health, there is an increasing demand for programs that provide more than just financial security. The Kadance Precision Health Management Program presents an innovative approach that combines genomics-driven health insights with life insurance offerings. It gives eligible Nationwide policyholders access to tools and support to improve long-term health outcomes.
Actionable Insights and Comprehensive Support
The Kadance program offers personalized health insights through advanced genetic tests, including the Kadance Pharmacogenomic Test and Hereditary Cancer Risk Test. These tools help individuals understand medication effectiveness, inherited cancer predispositions, and customized strategies for proactive health management. Kadance combines these results with comprehensive support, such as genetic counseling and tailored risk reduction plans. The program ensures ongoing guidance from oncology nurses, genetic sequencing, and personalized care strategies for those diagnosed with cancer.
Enthusiasm from Insurance Professionals and Consumers
Kadance's recent research shows significant interest among insurance professionals.
- 80% are interested in offering the Kadance program.
- 85% are likely to incorporate Kadance into their offerings.
Consumers also express strong enthusiasm, with 74% describing the Kadance program as unique and inspiring. This integration turns life insurance into an active health management tool, going beyond financial security to provide genuine healthcare insights.
Nationwide's Dedication to Policyholder Wellbeing
Chuck Bremer, Vice President – Product of Nationwide's Life Insurance business, sees the addition of the Kadance program as a meaningful way to deliver more value to policyholders. He highlights that providing access to personalized health support helps Nationwide stand out in how it supports its customers during the moments that matter most.
LIBRA's Pivotal Role
LIBRA Insurance Partners, the exclusive distributor of the Kadance program, enables its network of brokerage general agencies to deliver next-generation health management solutions. Bill Shelow, LIBRA's President and CEO, emphasizes how the program enhances agency offerings and empowers affiliated professionals with advanced, high-value tools.
Looking Forward and Embracing a New Era
The launch of the Kadance Precision Health Management Program into the individual market signals a broader trend of integrating personalized healthcare with insurance. This innovative approach promises to redefine consumer relationships with insurers, shifting them from transactional to proactive and focused on health.
Nationwide, LIBRA Insurance Partners, and Kadance aren't just giving policyholders access to advanced genomic technology—they're transforming personalized care. The organizations align around a shared commitment to care for members, not just at the point of claim, but throughout their health journey. This convergence of genomics and insurance offers significant opportunities for better health outcomes and enhanced consumer engagement.
To learn more about Kadance and its precision health management program, visit Kadance.com and follow Kadance on LinkedIn.
Disclaimer: The program is not available to policyholders in the state of New York. Nationwide, LIBRA and Kadance are separate and unaffiliated entities.
